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| International |
Katie’s experience as a direct response television industry pioneer has grown dramatically with the rise of global purchasing power and acceptance of DRTV by consumers in the United States, Europe and Asia.
As an example, Paint Zoom™ was not only a success for Ideal Living™, but also for our European partners who are experiencing success in the US with their products. Katie’s drive and perseverance led the team domestically and abroad to build a multi-pay offer structure, free premiums and the design of an upgraded model for the product portfolio. This campaign is rolling out and reaching unprecedented success. |
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