In every worldwide business there has always been a visionary who has represented an industry’s creativity, innovation and dramatic growth.

In direct response television, it is Katie Williams.

Since the 1980’s, Katie has always held a deep belief in television’s powerful potential to market products directly to viewers outside of the usual commercial-based programming.

Katie Williams was honored by her peers as representing the “best” of their industry. At a gala ceremony in Las Vegas in 2011, Katie was the recipient of the Electronic Retailing Association’s “Lifetime Achievement Award”.

Katie believes that every good product “has a story to tell” – and her talents are in finding that story and translating it into a powerful electronic form. Katie continues her tradition of leadership and innovation in an industry that now embraces all forms of broadcast, electronic, online and mobile media.

As President of Ideal Living Direct, and as CEO of Williams Digital Direct, both Los Angeles-based companies, Katie continues to bring out new consumer products to a growing world. Working closely with the best inventors, designers and international marketing professionals.

Katie provides expertise in:

• Product Development and DRTV Strategy
• International Marketing
• TV Production Concepts for Direct Response Success
• Media Buying for Cable and Broadcast TV, Radio, National Print and Online Media
• Retail Distribution
• Home Shopping Networks
• Logistics