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	Katie’s Bio   Katie Williams began her direct response career in 1984. She quickly learned the intricacies of DRTV and eventually formed her own company, Williams Worldwide Inc., in 1987. As the founder and CEO, Williams created one of the first and foremost agencies to specialize in DRTV solutions to marketing problems, which grew to $130 million in billings. Her core beliefs? Katie’s team members are motivated to always work with integrity -- and to continually enhance the value of a client’s project by providing multiple layers of their DRTV business experience. In 1992, Katie expanded into global marketing, forming another company, Williams Worldwide Television. Her talent in sensing the “storytelling” behind a product, and how to present the product visually, set her apart from her peers. Recognized early on as a dynamic, creative “rising star” in the fledgling DRTV industry, Katie Williams was named “Entrepreneur of the Year” for Los Angeles in 1993. Her company was ranked the No. 1 by woman-owned business in L.A. County in 1993 and among the top five companies by the Los Angeles Business Journal, and was chosen by Working Woman Magazine as one of the top women-owned companies nationwide. She became President of Sylmark in 2006, focusing on its direct marketing operations and helping evolve the company into a leading multichannel marketer. Katie expanded her expertise to include ventures in cable TV, satellite media, and online direct marketing. Katie is now President of Ideal Living Direct and is the founder and CEO of Williams Digital Direct.