WALK FIT ® – Katie is relentless in driving activity and performance. With Walk Fit® orthotics, she instituted an upsell which increased the average order value by 25%. Introduced in 2004, with a selling price of only $19.95, over $60 million has been spent to broadcast three infomercials for Walk Fit® orthotics in the United States. Katie’s leadership and initiative to increase the order value was a turning point and a game-changer for this campaign, evidenced by the fact that over 10 million pairs have been sold in over 100 countries around the world.

PAINT ZOOM – As a leader of a company, Katie knows how important relationships with partners are in bringing new business to the company. A great lead was Paint Zoom™ that came through her 25 + years specializing in international distribution with established partners. Paint Zoom™ is now one of Ideal Living’s core products and revenue generators.

MIRACLE BLADE ® – This product’s huge success is due to Katie’s drive to dig into all aspects of the campaign from the early product development stages through to the current launch of a broader portfolio of product extensions distributed through via multi-channel strategies. Katie has been instrumental in every aspect of the brand, from inspecting factories to deliver a quality product to making sure the media selection and online campaign goals are maximized for rollout success. Miracle Blade® has become one of the best selling knife set brands with $10MM + in ad spend and $500+ million in sales since the product launch.

30 SECOND SMILE™ – Katie saw potential in a great product, a toothbrush that did full mouth cleaning in 30 seconds, while most competitors took 4 times as long. Unfortunately, the message did not resonate with the public. Katie, in turn, went to the public via a focus group and discovered a whitening kit to be meaningful incentive to the product. Katie turned a lack-luster product into a successful system, the results were an improved return on investment and better bottom-line with an enticing consumer centric offer.

PROSVENT® – Katie’s driving force is to implement multiple offers until the winning show is produced. With Prosvent®, there was a strategic formula Katie worked out with the team, resulting in the vast response the product receives today. Katie’s tenacity and ability to be in the trenches with the team is what makes these campaigns springboard into the next realm of success.